Ready to transform your expertise into a powerful personal brand?
Don't miss out! Join the list and be among the first to tune into
The Expert Edge: Building Your brand & Business show.
Q
#061: Defining The Vision For Your Business
February 05, 2026
Listen on:
Image 1 Image 2 Image 3 Image 3

Most founders mistake movement for progress, grinding through tasks without knowing where the ship is actually heading.

In this episode, discover how to turn a cold business plan into something that breathes life into your work.

Learn the five-year horizon framework, the “no button” that filters every opportunity, and why your business should exist to correct something you think is fundamentally wrong with the world.

Perfect for consultants and entrepreneurs who want to build a legacy, not just a livelihood.

Download this week’s guide here: https://melissamarchand.activehosted.com/f/26 

Let’s connect: LinkedIn | melissamarchand.com | melissa@melissamarchand.com

All podcasts

AI is not the threat. Obsolescence is. In this episode, Melissa reframes the AI conversation away from tools and productivity hacks and into the question that actually matters: what is your real value, and where does the career you have been optimizing inside end and you begin? Drawing from a speech she gave to high […]


Most professionals wake up mid-career with a quiet question: How did I get here? They planned their career. Maybe their finances. But the rest of their life just happened to them. In this episode, Melissa sits down with co-host Sully to walk through the 5 Dimensions of Success framework and teach you how to make […]


Have you ever tried to give a business your money and they made it so hard you just walked away? In this episode, my team walks through the strategies that turn a forgettable transaction into a relationship people talk about. We cover why specificity beats generic messaging every time, how to create “emotional anchors” through […]