Most entrepreneurs build the business first and try to squeeze a life into whatever cracks are left over. Then they wonder why they’re burned out, resentful, or running a business they’ve grown to hate.
In this episode, Melissa breaks down her Lifestyle-Business Alignment Framework – the very first exercise she does with every client before touching branding, pricing, or strategy.
Learn why your business plan should start with your calendar, how to create “Security Zones” that protect what matters most, and the critical shift from maximization to sufficiency that prevents burnout.
If you don’t design the life you want first, your business will design one for you.
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