Podcast

Branding gets confusing when you skip the first step. In this episode, Melissa breaks down the foundation of an aligned brand and how it will shape your behavior, your message and the experience people have with you. You will learn how to what matters most to build a...

A last-minute running shoe crisis turned into a masterclass in unforgettable service. In this episode, Melissa shares how one business went above and beyond, and the five principles that turn customers into lifelong fans. Listen now!

Feeling behind in your career or business? Comparison steals focus and confidence from accomplished professionals transitioning to consulting or thought leadership. In this episode, personal branding strategist Melissa Marchand reveals why measuring yourself against...

AI can take you down rabbit holes that feel productive. Melissa exposes the “research trap” that keeps consultants stuck in planning mode instead of progressing. Learn how to know when enough is enough, and why launching pilots beats perfect plans. Tune in to move...

For years, Melissa knew what she needed to do in her business, but she kept letting herself off the hook. In this episode, she shares the simple challenge that quickly sped up her results. Learn how honoring your word to yourself can unlock momentum and results. 🎙️...

In this episode, Melissa reveals how to become the obvious choice by doing one simple thing: listening. She shares how to run powerful ideal client interviews that uncover exactly what your audience needs, how they think, and what they’ll pay for. So you can design...

Think you need all the answers to be seen as an expert? Think again. In this episode, Melissa reveals why the most successful consultants don’t know everything – they have frameworks. Learn what a framework really is, how to create one that fits your work, and why...

Learn how to spot the patterns in your business that keep you stuck, and turn them into systems that actually move you forward. Melissa breaks down why one-time wins don’t create lasting growth and how to shift your daily actions to build consistency and momentum....

Perfection slows progress. Curiosity creates it. Melissa shares how experimenting, selling services through pilots, embracing “let’s see what happens,” and treating setbacks as discoveries, leads to better outcomes. If you’ve been stuck in planning mode, this is your...

Learn how to transform your expertise from hourly billing into packaged solutions that solve complete problems. Discover why your knowledge is just raw material and how to package it into products that clients actually want to buy. Perfect for consultants ready to...